Hey friends! It has been a minute since I’ve been on here. For those of you who are catching up, I was recently staffed as a writer on my first television show! It’s been such a crazy month. I found out that I got the job on a Friday and had to move across the country to New York the following Sunday (two days later)! Somehow, between Friday and Sunday, we found an apartment we LOVE with the perfect sublet duration, moved in by Thursday, and moved Mike and Millie across the country two weeks later. In.sane.
We have been loving this city though. I interned here in 2012, and it has such a different significance this time around. I know myself better, I have an amazing little family to share it with, and a greater appreciation of everything the city has to offer. I’m planning a monthly round-up of my favorite things I’ve done here – does that interest?
Moving forward, I’m going to be addressing a lot more writing tips and tricks in my posts. The lifestyle content will stay, and so will the career advice, but I’d like to take time to help you guys in all of your writing endeavors, too!
It’s interesting – when I look back at some of my first blog posts from six and seven years ago, I realize that they were very self-indulgent. I would pick topics on which I had an opinion, and I’d spend nine or ten paragraphs articulating it. I think there’s definitely a space for op-ed in the blogging world, but when I consider the blogs and posts I’m most incline to follow, they all have a few things in common.
A well-defined audience. When I start a blog post, I now ask myself “to whom am I speaking?” Honing in on your audience helps you to better focus on meeting the needs of a specific group of people. Specificity is key – casting a wide net can backfire. Audiences can include: singles, couples, new graduates, working moms, entrepreneurs, creatives, skilled cooks, unskilled cooks… the list goes on. Understanding your audience will allow you to target them, speak to them, and help improve their lives in some way.
A relatable arc. I’m drawn to blog posts that clearly address a specific problem I’m facing. Maybe it’s trying to eat healthy on a tight schedule. Maybe it’s ridding your home of toxins. Maybe it’s decorating on a budget. Either way, the article starts by articulating a point of pain and takes me through the process of addressing it. Start your posts by identifying with your audience. Show them you understand the need they are working to meet, and then help them meet it.
Aclear takeaway. I want to leave your blog post a little smarter or more well educated than when I arrived. Before you start writing, try to answer the question: “Why should someone read this article? What do I have to offer?” Remember back in elementary school and junior high when you had to start an essay by crafting a thesis statement? Craft your blog posts by starting with a thesis statement: what is the tangible lesson I want my reader to glean? Perhaps it’s budget-friendly fall fashion. Maybe it’s the tools and processes I use to help organize my life. Be a resource. Share your resources. That’s what keeps people coming back.
Above all, share the things about which you’re passionate. I have a friend who has such a passion for veganism and essential oils. I’m not sure she set out to be an expert on the subject, but she’s definitely MY expert on the subject. Her knowledge is greater than mine, and she’s constantly sharing new things she finds. My guess is it doesn’t feel like work to her because they’re topics she genuinely loves. She what you love – that’s how you stand apart.