Today I want to tell you guys about how to use Tailwind to maximize traffic to your blog or website!
Anyone starting out can tell you just how difficult it can be to get your content seen in the 90 million search results on Google. When I first started blogging, I used to press publish on a post and sincerely hope that I’d used strong enough keywords to stand out from the fray (little did I know how little I knew about keywords and SEO – but we can save that for another day). Today is all about using Tailwind to generate organic traffic.
backup – what is tailwind and how does it apply to me?
Tailwind is a social media marketing and scheduling tool. With Tailwind, you can schedule pins that will be posted to Pinterest. Tailwind also allows you to re-schedule pins you’ve already pinned. When you build a queue in Tailwind, you are lining up pins to be published directly to your Pinterest account on the date and time of your choosing.
Tailwind truly takes the work out of pinning. When you pin directly through Pinterest, you can only pin to one board at a time. Tailwind allows you to “mass-pin” to multiple boards at once, and schedule the pins to recur. With Tailwind, Pinterest can keep working – even when you’re not!
how do I get started?
Tailwind is a paid platform, but they do offer you a free trial to test things out! The trial lets you schedule and publish up to 100 Pinterest pins and/or 30 Instagram posts for free. There’s no mandatory timeframe for these initial pins – you can take a week or you can take a month! But once you use up the allotted free pins, you’ll need to purchase a plan.
Plans range in size and scope, but the basic “Plus” plan is $9.99 per month. This starter price includes five Tailwind Tribe memberships, 30 monthly tribe submissions, and 250 smartloop posts (more on Smartloops later). I currently use the Plus plan, which comes out to $119 a year, but I upgraded my Tribes. For $50 dollars more, I have access to ten Tribes and 80 monthly Tribe submissions. I think Tribes are especially essential for new bloggers/business owners who are looking to grow their audiences – keep reading to find out how to use tailwind tribes to explode your traffic.
When you sign up for Tailwind, the first thing you’ll do is link your Pinterest account. Once your accounts are linked, Tailwind will automatically import all of your boards – group boards included! The next step is to join tribes!
how will tailwind tribes help boost my traffic?
There are so many awesome features to Tailwind, but my favorite by far is Tailwind Tribes. Tribes are niche groups who agree to share each other’s content. Each tribe has different rules, typically, for every pin you add to the group, you are required to share a certain number of pins by your peers. This is such a great way to extend your reach!
Think about it like this. I’m in a tribe for authors and writers. I’m from Illinois but based in California. One of my Tribemates might be from Florida and based in New York. Each of us has a different network, and therefore, access to a different audience. Each audience presents a unique opportunity to expand our reach and readership.
My motto has always been “together, we rise,” and tribes exemplify this.
The first thing you’ll want to do is to find a tribe. You’ll search tribes by their keywords: “Writers” or “Fashion bloggers” or “Teachers,” etc. Once you search, I recommend choosing the tribe based on members and activity level. You’ll want to join a very active tribe!
As I mentioned before, the plus plan only allows you to join 5 tribes. I recommend upgrading – Tribes have truly helped boost my traffic. Make sure to find tribes within your business/blog’s niche.
creating board groups
Before you start pinning, I highly recommend creating “Board groups.” Board groups are an easy way to categorize content subsets. For instance – lifestyle bloggers might have several boards pertaining to fashion, several pertaining to food, several pertaining to parenting…etc. Board groups allow you to group like-boards to streamlining your pinning process.
As you guys know, I blog mainly about career, writing, and television (hello, fashion group, my old friend!). You’ll see above that all of my boards pertaining to these categories are grouped together. When I pin this post, I will likely pin it to the “blogging” and “career” board groups, as a Tailwind tutorial is better suited for those audiences than it is my television audience. This saves me from having to pin this post to each board individually. Once again – Tailwind with the timesaving!
ready to use tailwind?! let’s go!
Okay! Now that you’ve signed up and joined tribes and set up your board groups, it’s time to start pinning! I highly recommend creating your pins within Tailwind – it’s going to save you so much time. To get started, head to your “Drafts” tab in the toolbar on the left hand side.
From there, click on “CREATE NEW PIN” on the right hand side. I typically create my images in Canva and then download them to my computer. From there, I click “UPLOAD IMAGES” in Tailwind.
Once you’ve uploaded your image, you’ll need to fill in the rest of the pin information – title, description, boards, and hyperlink – the same way you would in Pinterest. This is a great time to utilize the Board Groups you created! One-click wonder!
At the bottom of your draft, you’ll see an option to add to Tribes:
Once again, Tailwind streamlines everything for you! In creating one pin, you’re able to share to all of your applicable Pinterest boards, as well as the Tailwind groups of which you’re a part! Talk about efficiency!
From there, select the Tribes to which you’d like to add your pin. Note that the red exclamation point alerts you to tribes in which you’ve already pinned that content. Click add to queue to schedule!
On the right hand side of your drafts page, you’ll see your pin schedule. You can easily drag and drop and rearrange pins or move them to a different day and time:
what is a smartloop?
Tailwind smartloops allow you to further automate your pin scheduling by placing your best evergreen content on a loop! This way, your content is continually reshared without you having to constantly schedule. To setup your first loop, head to the navigator on the left hand side of the page, and click smartloop.
You’ll name your loop and add applicable pins. Most important is determining how many times a day you’d like to pin from your loop. To edit your smartloop schedule, click, EDIT on your smartloop calendar.
All of the pins in green are pins that I’ve manually scheduled. The blue pins with the loop arrow denote smartloop pins. Right now, I’m pinning one pin from my smartloop per day. I’d like to up that number to pack a tighter punch. To do this, I’ll click “recreate schedule” on the left hand side. This feature allows you to choose how many pins from your smartloop will be pinned each day. Smartloops are a great way to make sure your Pinterest account stays active in the even that your queue runs out and you’ve forgotten to reload!
Tailwind has made my pinning life SO much easier, and my traffic has more than doubled in one month. I HIGHLY recommend it – it’s so worth the small investment. Are you planning to try Tailwind? Do you already use it? Sound off in the comments!